Scriptwriting
Short Form
TikTok/Reels Script
(15-60 sec)
Client: Vera Vogue (fictional fashion brand)
Hook:
“STOP scrolling! Want to know the secret to looking chic every day without breaking
the bank?”
Middle:
“Here’s the trick: Layering is your best friend. Take this classic oversized blazer — style it with a simple tee and high-waisted jeans for a timeless look that works anywhere,
anytime.”
Cut to quick shots of someone wearing the outfit confidently, walking through a stylish
city street.
Call to Action:
“Try this look today and tag us for your chance to be featured! Follow for more effortless style tips!”
Brand Story Video Script
(2-3 min)
Client: Luna Skincare (fictional organic skincare brand)
Hook:
“At Luna Skincare, our story isn’t just about beauty; it’s about feeling good in your skin,
naturally. Let us take you on a journey of how we started.”
Middle:
“We began with a simple idea: create skincare that’s both effective and ethical. As
passionate advocates for clean beauty, we spent years perfecting our formula — using
only organic, sustainably sourced ingredients.”
Cut to clips of founders discussing the creation process, ingredients being sourced, and
products being developed.
“We wanted to empower every person to love their skin while protecting the planet. Each bottle of Luna Skincare isn’t just a product; it’s a promise.”
Show customers using the products with radiant, glowing skin, feeling confident.
Call to Action:
“Discover your natural glow with Luna Skincare. Visit our website and join the clean
beauty movement today.”
Long Form
Brand Story Video Script (Approx. 5 min)
Client: ClearMind — Mental Wellness & Productivity App (fictional brand)
Tone: Supportive, modern, inspiring
Purpose: Brand storytelling, product introduction, emotional engagement, and soft CTA
[0:00 – 0:30] Hook / Relatable Problem
Visual: Quick cuts of people stressed at work, juggling tasks, scrolling endlessly, sleepless at night.
SFX: Subtle background noise (keyboard typing, notifications, ticking clock), soft, ambient music rising.
Narration:
“Let’s be honest — life feels overwhelming sometimes. Deadlines, endless to-do lists, and the constant ping of
notifications. It’s easy to feel like you’re always ‘on’ — but never truly present.”
[0:30 – 1:15] Emotional Connection
Visual: A woman rubbing her temples, a student staring blankly at a screen, a parent trying to focus with kids in the
background — then scenes of peace: someone meditating, walking in nature, journaling.
Narration:
“You’re not alone. Over 70% of people report feeling anxious or mentally exhausted on a weekly basis. But what if you
could take back control — not by doing more, but by creating space to pause?”
[1:15 – 2:30] Introduction to ClearMind
Visual: Clean, minimal animation introducing the ClearMind app interface. Real people using it in everyday life: at a
desk, before sleep, during breaks.
Narration:
“Introducing ClearMind — your personal guide to better mental clarity, focus, and wellbeing.
Designed for busy lives, ClearMind helps you build simple habits that reduce stress and boost productivity — without
overwhelming your schedule.”
On-Screen Text / Features:
Guided meditations for focus & calm
Mood tracker with daily check-ins
Personalized breathing sessions
Mindful productivity tools
Affirmations & mental health tips
[2:30 – 3:45] How It Works (Value-Driven Walkthrough)
Visual: Screen recordings of app features in action. A user selecting a “Morning Focus” meditation, tracking mood over a
week, using “Distraction Timer.”
Narration:
“Start your day with intention. Whether it’s a 5-minute focus session before work or a calming nighttime routine,
ClearMind adapts to you.
Our mood tracker helps you notice patterns. Our breathing exercises help you reset. And our mindfulness tools help
you work smarter — not harder.”
Visual: User testimonial clips:
“I love how it reminds me to pause.”
“It’s like having a mental coach in my pocket.”
“I’m sleeping better and actually getting more done.”
[3:45 – 4:30] Brand Story & Vision
Visual: The founders brainstorming, diverse team members, office culture, community events, messages of support.
Narration:
“ClearMind was born from a simple belief: that wellness should be accessible and easy to integrate into real life.
We’re not here to add more noise — we’re here to help you breathe through it.
With a team of mental health professionals, tech innovators, and real users at the heart of our design, we’re building a
space where you feel supported — every step of the way.”
[4:30 – 5:00] Call to Action
Visual: Uplifting scenes: user smiling after completing a session, app screen with “You’ve completed 7 mindful days,” fade
into app store icons, website link.
Narration:
“Ready to reclaim your peace of mind? Download ClearMind today and take your first step toward a calmer, clearer you.
Because your mental health deserves more than a break — it deserves a foundation.”
On-Screen CTA:
Download Now | Available on iOS & Android
