Content Strategy & Planning

Balash El Shebsheb (University Project)

Overview

Industry: Public Awareness / Lifestyle | Role: Brand Strategist & Content Creator
About: Balash El Shebsheb is a fictional awareness campaign created as a student project to spark conversation around everyday violence in Egyptian households and promoting positive parenting. The brand uses humor, cultural references, and social media to challenge harmful norms.

Contribution

Developed the full brand identity including name, logo, colors, and tone of voice.
Created a full brand strategy aligned with a clear social impact mission.
Wrote and designed Instagram content with bold, Gen-Z-friendly messaging and visuals.
Crafted campaign slogans, storyboards, and activation ideas for social engagement.

Results

Grew social media following, reach and engagement by over 100% on all platforms. All the set goals were reached within the timeline, and the project was successfully managed without exceeding the allocated budget.